A classic brochure copywriting task for a large global organisation. After writing a backgrounder, we began to develop the page plan for the brochure. Finally, the copywriting proper could begin. It’s a good example of a product level brochure, that Alstom keeps republishing with minor updates only.
A classic brochure copywriting task for a large global organisation. After writing a backgrounder, we began to develop the page plan for the brochure. Finally, the copywriting proper could begin. It’s a good example of a product level brochure, that Alstom keeps republishing with minor updates only.
Here the challenge was to marry deep technical understanding with journalistic flair and discreet marketing. We researched and wrote articles to feature the use of FARO products when “Jumping from the edge of space”, developing new car models and using laser trackers for reproducible quality in custom projects.
As specialist business technical marketing journalists, we create entertaining headlines, fascinating leads and riveting copy.
The relaxed documentary style of this video is a result of work that went into the development of the storyline and obtaining the buy-in of the many stakeholders. Some parts of the business wanted an explainer video. Most of the interview partners did not think that their corporate policy would allow them to participate.
Starting with the client’s 14 minute script, I created the narrative and storyline for this dynamic 3-4 minute film. This required identifying the key messages and finding a completely new way to tell their story without losing important technical details.
When SoundsWrite came to the project there was a rough cut but no real storyline or claim. It was a classic old-school corporate video scenario. We supported the development of a strong claim and then wrote a convincing and compact story line. The film set a new standard for Alstom Thermal Service films.
Research, interviews, writing, picture selection leading to articles such as “The contours, charisma and creation of super-cars”, “Designing wingsails to win”, “Revitalising Russian rolling stock”, “Tighter tolerances for tunnel longevity”, “Proactive customer support”.
This ground-breaking video uses a science fiction control room environment to explain the function and benefits of PSM’s Autotune controller for gas turbines. Beyond writing the storyline, my role included proposals for how to better express the complex engineering issues by changing visible parameters, charts or camera angles.
