Copywriting and layout development for a brochure that presents the plant level capabilities of a global leader in power services.
Power
Copywriting, One stop, Power, Text services
Writing for a powerful partner
A best practice example of a job completed in record time, with minimal iterations and maximum satisfaction all round. Alstom Renewables entrusted SoundsWrite with all the copywriting for this compelling brochure. We developed all the content based on the breifing and inputs from the stakeholders and delivered flowing and consistent copy for the whole brochure in record time.
Copywriting, Engineering, Power, Text services
Copywriter in Switzerland for engineering topics
A classic brochure copywriting task. This 2009 job for Alstom Power is a timeless example of good copywriting and simple functional design.
Copywriting, Engineering, Power, Text services
Copywriter for power industry services brochure
A classic brochure copywriting task. This 2009 job for Alstom Power is a timeless example of good copywriting and simple functional design.
Copywriting, Engineering, Power, Text services
Swiss-based copywriter for rotor assessment services
A classic brochure copywriting task for a large global organisation. After writing a backgrounder, we began to develop the page plan for the brochure. Finally, the copywriting proper could begin. It’s a good example of a product level brochure, that Alstom keeps republishing with minor updates only.
Copywriting, Engineering, Power, Text services
Writing on reconditiong services
A classic brochure copywriting task for a large global organisation. After writing a backgrounder, we began to develop the page plan for the brochure. Finally, the copywriting proper could begin. It’s a good example of a product level brochure, that Alstom keeps republishing with minor updates only.
Consulting, Power
Amstar 888 Thermal Cladding
The relaxed documentary style of this video is a result of work that went into the development of the storyline and obtaining the buy-in of the many stakeholders. Some parts of the business wanted an explainer video. Most of the interview partners did not think that their corporate policy would allow them to participate.
Consulting, Power, Video script
PSM Corporate video
Starting with the client’s 14 minute script, I created the narrative and storyline for this dynamic 3-4 minute film. This required identifying the key messages and finding a completely new way to tell their story without losing important technical details.
Consulting, Power, Video script
Fast Stator Rewind
When SoundsWrite came to the project there was a rough cut but no real storyline or claim. It was a classic old-school corporate video scenario. We supported the development of a strong claim and then wrote a convincing and compact story line. The film set a new standard for Alstom Thermal Service films.
Engineering, Power, Video script
Combustion Autotune
This ground-breaking video uses a science fiction control room environment to explain the function and benefits of PSM’s Autotune controller for gas turbines. Beyond writing the storyline, my role included proposals for how to better express the complex engineering issues by changing visible parameters, charts or camera angles.