Project
This was a classic brochure copywriting task at the product level.
Click on image to view pdf.
Reliability through expertise
Working with Alstom’s communications department, SoundsWrite developed the content structure and final copy.
Because we are trained scientists, we understand the technology underlying the products. As experienced advertising copywriters, we ensure an attractive easy to read end result.
A classic brochure copywriting task for a large global organisation. After writing a backgrounder, we began to develop the page plan for the brochure. Finally, the copywriting proper could begin. It’s a good example of a high profile job completed that laid foundations for the ensuing collaboration.
A classic brochure copywriting task for a large global organisation. After writing a backgrounder, we began to develop the page plan for the brochure. Finally, the copywriting proper could begin. It’s a good example of a high profile job completed that laid foundations for the ensuing collaboration.
This ground-breaking video uses a science fiction control room environment to explain the function and benefits of PSM’s Autotune controller for gas turbines. Beyond writing the storyline, my role included proposals for how to better express the complex engineering issues by changing visible parameters, charts or camera angles.
