Project
This was a classic brochure copywriting task at the product level.
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Reliability through expertise
Working with Alstom’s communications department, SoundsWrite developed the content structure and final copy.
Because we are trained scientists, we understand the technology underlying the products. As experienced advertising copywriters, we ensure an attractive easy to read end result.
At SoundsWrite, we help you tailor your message and approach to the needs of your specific audience. And sometimes those needs change. Sometimes decision-makers change and the entire project takes a different turn. We are flexible enough to cover all your animation needs.
When SoundsWrite came to the project there was a rough cut but no real storyline or claim. It was a classic old-school corporate video scenario. We supported the development of a strong claim and then wrote a convincing and compact story line. The film set a new standard for Alstom Thermal Service films.
