Project
This was a classic brochure copywriting task at the product level.
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Reliability through expertise
Working with Alstom’s communications department, SoundsWrite developed the content structure and final copy.
Because we are trained scientists, we understand the technology underlying the products. As experienced advertising copywriters, we ensure an attractive easy to read end result.
When you delve into the subject of Peak Power, there are quite a lot of technical concepts and details that made an accurate explanation and visualisation of the product quite a challenge. David Taylor wrote the script and drafted a storyboard before handing over to Ringier who developed and adapted it further.
This ground-breaking video uses a science fiction control room environment to explain the function and benefits of PSM’s Autotune controller for gas turbines. Beyond writing the storyline, my role included proposals for how to better express the complex engineering issues by changing visible parameters, charts or camera angles.
