Project
This was a classic brochure copywriting task at the product level.
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Reliability through expertise
Working with Alstom’s communications department, SoundsWrite developed the content structure and final copy.
Because we are trained scientists, we understand the technology underlying the products. As experienced advertising copywriters, we ensure an attractive easy to read end result.
All inclusive with SoundsWrite. Two videos written and produced to present use cases of smart analytics for a global reinsurer.
When SoundsWrite came to the project there was a rough cut but no real storyline or claim. It was a classic old-school corporate video scenario. We supported the development of a strong claim and then wrote a convincing and compact story line. The film set a new standard for Alstom Thermal Service films.
This short animation was part of a full series of marketing materials that I wrote for Alstom Generator to promote their Cuproplex cleaning solution.
