A good itch needs a scratch

Itch3™ is a structured consulting process for developing messages and creating materials for all types of business communications. Thanks to SoundsWrite’s Itch3™ process, your communications:

  • Get noticed – You can’t ignore a good itch
  • Stick in the mind – A good itch is insistent
  • Trigger responses – A good itch needs a scratch

Get noticed

We review your company and market context to determine what it will take to rise above the internal and external noise floor.

Stick in the mind

We work to establish clarity, focus, emotions, story lines, delight and credibility so that your message gains a life of its own in the minds of your target audience.

Trigger responses

Because the goal is to change perceptions or trigger responses, we evaluate each stage of the creative process in the light of clearly defined response goals.