A classic brochure copywriting task. This 2009 job for Alstom Power is a timeless example of good copywriting and simple functional design.
Engineering
Copywriting, Engineering, Power, Text services
Copywriter for power industry services brochure
A classic brochure copywriting task. This 2009 job for Alstom Power is a timeless example of good copywriting and simple functional design.
Copywriting, Engineering, Power, Text services
Swiss-based copywriter for rotor assessment services
A classic brochure copywriting task for a large global organisation. After writing a backgrounder, we began to develop the page plan for the brochure. Finally, the copywriting proper could begin. It’s a good example of a product level brochure, that Alstom keeps republishing with minor updates only.
Copywriting, Engineering, Power, Text services
Writing on reconditiong services
A classic brochure copywriting task for a large global organisation. After writing a backgrounder, we began to develop the page plan for the brochure. Finally, the copywriting proper could begin. It’s a good example of a product level brochure, that Alstom keeps republishing with minor updates only.
Engineering, Journalistic, Metrology, One stop
Superb stories for technical marketing 2014
Here the challenge was to marry deep technical understanding with journalistic flair and discreet marketing. We researched and wrote articles to feature the use of FARO products when “Jumping from the edge of space”, developing new car models and using laser trackers for reproducible quality in custom projects.
Engineering, Journalistic, Metrology, One stop
Journalism: automative industry and metrology stories 2011
As specialist business technical marketing journalists, we create entertaining headlines, fascinating leads and riveting copy.
Engineering, Power, Video script
Combustion Autotune
This ground-breaking video uses a science fiction control room environment to explain the function and benefits of PSM’s Autotune controller for gas turbines. Beyond writing the storyline, my role included proposals for how to better express the complex engineering issues by changing visible parameters, charts or camera angles.
Engineering, Power, Video script
Cuproplex explainer video
This short animation was part of a full series of marketing materials that I wrote for Alstom Generator to promote their Cuproplex cleaning solution.
Engineering, Power, Video script
Peak Power explainer video
When you delve into the subject of Peak Power, there are quite a lot of technical concepts and details that made an accurate explanation and visualisation of the product quite a challenge. David Taylor wrote the script and drafted a storyboard before handing over to Ringier who developed and adapted it further.