The smaller you are, the more you need a big brand
Bethesda Heilungsdienst is the name of Daniel and Esther Baumgartner’s Zurich-based Christian counselling ministry. In recent years, their work has grown with a radio courses, international webinars and the book ‘Parents Empowered’. To unite the various aspects of the ministry they asked us for support with the development of a logo and branding. Given the world-wide popularity of the name Bethesda, it was important to create a logo with a distinct Swiss feel that instills confidence in individual clients as well as conferring an air of authority on print publications and social media posts.