Peak Power explainer video

Project

  • Job: Explainer video for Alstom’s Peak Power solution
  • Client: Alstom Power, Thermal Services
  • Video producer: Ringier
  • SoundsWrite role: Video storyline

Favourite lines

With a larger storage capacity of several hours, electricity price arbitrage is possible. Your Peak Power storage capacity depends on your investment strategy:

A small storage capacity is enough to decouple the turbine load ramp gradient from the boiler controls making load adjustments more precise and reponsive while also increasing the ancillary services capacity.

With a larger storage capacity of several hours, electricity price arbitrage is possible.

***

Alstom’s Peak Power is the most cost effective thermal energy storage technology and ideal for rapid and precise load adjustments and a fast return on investment.

 

Background 

The basic concept of the Peak Power solution are not that difficult to understand, however when you delve into the subject there are quite a lot of technical concepts and details that made an accurate explanation and visualisation of the product quite a challenge.

David Taylor wrote the script and drafted a storyboard before handing over to Ringier who developed and adapted it further.

 

, , , , , , , , ,

Related Posts

Copywriter for power industry brochure
CopywritingEngineeringPowerText services

Writing on reconditiong services

A classic brochure copywriting task for a large global organisation. After writing a backgrounder, we began to develop the page plan for the brochure. Finally, the copywriting proper could begin. It’s a good example of a product level brochure, that Alstom keeps republishing with minor updates only.