Cuproplex explainer video


  • Job: Explainer video for Alstom’s Cuproplex
  • Client: Alstom Power, Thermal Services, Generator
  • Video producer: Ringier
  • SoundsWrite role: Video storyline

Audio script

In water-cooled generators, Copper oxide build-up is a constant challenge.

As the stator cooling tubes become clogged, cooling efficiency will decline leading to an increased risk of overheating and forced shutdown.

Alstom’s Cuproplex chemical cleaning method removes oxide effectively and safely …

… to restore the lifetime potential of your generator without requiring a shutdown.

Cuproplex, safe and successful generator cleaning.




This short animation was part of a full series of marketing materials that I wrote for Alstom Generator to promote their Cuproplex cleaning solution.


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