Cuproplex explainer video

Project

  • Job: Explainer video for Alstom’s Cuproplex
  • Client: Alstom Power, Thermal Services, Generator
  • Video producer: Ringier
  • SoundsWrite role: Video storyline

Audio script

In water-cooled generators, Copper oxide build-up is a constant challenge.

As the stator cooling tubes become clogged, cooling efficiency will decline leading to an increased risk of overheating and forced shutdown.

Alstom’s Cuproplex chemical cleaning method removes oxide effectively and safely …

… to restore the lifetime potential of your generator without requiring a shutdown.

Cuproplex, safe and successful generator cleaning.

 

 

Background 

This short animation was part of a full series of marketing materials that I wrote for Alstom Generator to promote their Cuproplex cleaning solution.

 

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When SoundsWrite came to the project there was a rough cut but no real storyline or claim. It was a classic old-school corporate video scenario. We supported the development of a strong claim and then wrote a convincing and compact story line. The film set a new standard for Alstom Thermal Service films.

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