Cuproplex explainer video


  • Job: Explainer video for Alstom’s Cuproplex
  • Client: Alstom Power, Thermal Services, Generator
  • Video producer: Ringier
  • SoundsWrite role: Video storyline

Audio script

In water-cooled generators, Copper oxide build-up is a constant challenge.

As the stator cooling tubes become clogged, cooling efficiency will decline leading to an increased risk of overheating and forced shutdown.

Alstom’s Cuproplex chemical cleaning method removes oxide effectively and safely …

… to restore the lifetime potential of your generator without requiring a shutdown.

Cuproplex, safe and successful generator cleaning.




This short animation was part of a full series of marketing materials that I wrote for Alstom Generator to promote their Cuproplex cleaning solution.


, , , , , , , , , , , , , , , ,

Related Posts

Copywriter for video script power industry - alstom boiler

Amstar 888 Thermal Cladding

The relaxed documentary style of this video is a result of work that went into the development of the storyline and obtaining the buy-in of the many stakeholders. Some parts of the business wanted an explainer video. Most of the interview partners did not think that their corporate policy would allow them to participate.

Swiss-based explainer video producer
EngineeringPowerVideo script

Combustion Autotune

This ground-breaking video uses a science fiction control room environment to explain the function and benefits of PSM’s Autotune controller for gas turbines. Beyond writing the storyline, my role included proposals for how to better express the complex engineering issues by changing visible parameters, charts or camera angles.

Terms and conditions

Terms & Conditions  How we work SoundsWrite GmbH provides communications consulting, project management and realisation services including: message development, copywriting,…