Copywriter for power industry branding
Writing a good brochure begins with a good communications strategy.
“As communications consultant I helped the client with their document strategy for 2014. We explored the role of the brochure in relation to leaflets and tablet apps and defined the objectives of a plant brochure.” explains David Taylor, a English Copywriter based in Switzerland, with extensive power communications experience.
- Job: Brochure
- Client: Alstom Thermal Services
- SoundsWrite role: Strategy, messaging, stakeholder interviews, copywriting, layout to almost final stage.
Click on image to view pdf.
Defining capabilities
Working with Alstom’s communications department, SoundsWrite developed the concept for a plant level brochure, the flat plan or page plan and the questionnaires for content gathering from the business.
We then handled stakeholder interviews and developed the content and layout.
