Text services
High quality journalist for marketing metrology products 2012
Research, interviews, writing, picture selection leading to articles such as “The contours, charisma and creation of super-cars”, “Designing wingsails to win”, “Revitalising Russian rolling stock”, “Tighter tolerances for tunnel longevity”, “Proactive customer support”.
Combustion Autotune
This ground-breaking video uses a science fiction control room environment to explain the function and benefits of PSM’s Autotune controller for gas turbines. Beyond writing the storyline, my role included proposals for how to better express the complex engineering issues by changing visible parameters, charts or camera angles.
Cuproplex explainer video
This short animation was part of a full series of marketing materials that I wrote for Alstom Generator to promote their Cuproplex cleaning solution.
Peak Power explainer video
When you delve into the subject of Peak Power, there are quite a lot of technical concepts and details that made an accurate explanation and visualisation of the product quite a challenge. David Taylor wrote the script and drafted a storyboard before handing over to Ringier who developed and adapted it further.