All inclusive with SoundsWrite: After helping to clarify the campaign key messages for the internal presentation, we developed the icon set concept and project view chart. As the project gained acceptance within the organisation, we developed the storyline and then produced the animated film.
A best practice example of a job completed in record time, with minimal iterations and maximum satisfaction all round. Alstom Renewables entrusted SoundsWrite with all the copywriting for this compelling brochure. We developed all the content based on the breifing and inputs from the stakeholders and delivered flowing and consistent copy for the whole brochure in record time.
Here the challenge was to marry deep technical understanding with journalistic flair and discreet marketing. We researched and wrote articles to feature the use of FARO products when “Jumping from the edge of space”, developing new car models and using laser trackers for reproducible quality in custom projects.
As specialist business technical marketing journalists, we create entertaining headlines, fascinating leads and riveting copy.
The relaxed documentary style of this video is a result of work that went into the development of the storyline and obtaining the buy-in of the many stakeholders. Some parts of the business wanted an explainer video. Most of the interview partners did not think that their corporate policy would allow them to participate.
Starting with the client’s 14 minute script, I created the narrative and storyline for this dynamic 3-4 minute film. This required identifying the key messages and finding a completely new way to tell their story without losing important technical details.
When SoundsWrite came to the project there was a rough cut but no real storyline or claim. It was a classic old-school corporate video scenario. We supported the development of a strong claim and then wrote a convincing and compact story line. The film set a new standard for Alstom Thermal Service films.
Research, interviews, writing, picture selection leading to articles such as “The contours, charisma and creation of super-cars”, “Designing wingsails to win”, “Revitalising Russian rolling stock”, “Tighter tolerances for tunnel longevity”, “Proactive customer support”.
