This short animation was part of a full series of marketing materials that I wrote for Alstom Generator to promote their Cuproplex cleaning solution.
Power
Engineering, Power, Video script
Peak Power explainer video
When you delve into the subject of Peak Power, there are quite a lot of technical concepts and details that made an accurate explanation and visualisation of the product quite a challenge. David Taylor wrote the script and drafted a storyboard before handing over to Ringier who developed and adapted it further.