Project
Main headlines
Powering transparency
Awareness
The purpose of BSAs
Alternative broker compensation
Group guidelines
Powering transparency
Broker Service Agreements (BSAs)
Benefitting everyone
Benefits & relevance
BSA golden rules
Transparency
Opportunity
Non-contingency
A classic brochure copywriting task for a large global organisation. After writing a backgrounder, we began to develop the page plan for the brochure. Finally, the copywriting proper could begin. It’s a good example of a high profile job completed that laid foundations for the ensuing collaboration.
Starting with the client’s 14 minute script, I created the narrative and storyline for this dynamic 3-4 minute film. This required identifying the key messages and finding a completely new way to tell their story without losing important technical details.
